How to build a B2B scalable Sales Machine
In this video we will systematically analyze all parts of a B2B sales process, from initial contact to contract signing:
1 /
How to choose the most appropriate customer acquisition source (outbound, inbound, partners) for your situation
2 /
Methodology for getting a first meeting starting from
no contact
3 /
B2B deal-closing framework as used by Salesforce, HubSpot and Shopify
4 /
Examples from the experience with 80+ European B2B startups, showcasing successes and failures
You'll leave the workshop with a proven framework to assess your current sales actions, uncover blind spots, and address areas for improvement
About Gonzalo de Lomana
After working at Boston Consulting Group and doing a PhD in economics and digitalization, Gonzalo de Lomana started helping B2B startups to systematically grow their sales. As an engineer, he sees life as interconnected systems and applying the psychology of sales to create these systems is his passion. During the last 6 years has partnered with 80+ B2B startups to build and scale their sales systems.