How to build a B2B scalable Sales Machine
In this video we will systematically analyze all parts of a B2B sales process, from initial contact to contract signing:
1.
How to choose the most appropriate customer acquisition source (outbound, inbound, partners) for your situation
2.
Methodology for getting a first meeting starting from
no contact
3.
B2B deal-closing framework as used by Salesforce, HubSpot and Shopify
4.
Examples from the experience with 80+ European B2B startups, showcasing successes and failures
You'll leave the workshop with a proven framework to assess your current sales actions, uncover blind spots, and address areas for improvement
About Gonzalo de Lomana
After working at Boston Consulting Group and doing a PhD in economics and digitalization, Gonzalo de Lomana started helping B2B startups to systematically grow their sales. During the last 6 years has partnered with 80+ B2B startups to build and scale their
sales systems.
